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Dr. Kristen Lee Santos

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Perspectives on customer experience, go-to-market, and building revenue that lasts beyond the sale.

Customer Experience

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Operating Model

An AI Strategy Is Only as Good as the Operating Model Behind It

Every AI strategy inherits the shape of the organization running it. GEO is one place that shows up clearly, and the companies winning aren’t the ones with the best tool; they’re the ones who rebuilt how their teams work together.
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Customer Experience

“I Have a Person” — And Now Every Customer Can

The first sale gets the glory, but the second sale builds the business. How AI finally scales the trusted-advisor loyalty that used to live in one person’s memory.
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Dr. Kristen Lee Santos

Go-to-Market Executive · Strategy, Growth & Delivery

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