Resume

OneMagnify

2019 – Present

Head of Commercial Solutions

Managing Director, Product Strategy · Group Account Director

• Spearheaded the transition of four core business units — Strategy, Growth, Transformation, and Delivery — in 12 months, aligning operations with corporate growth objectives.
• Served as primary strategic advisor to executive leadership, delivering decision-ready analysis for high-stakes client engagements.
• Managed a $35M+ marketing-services portfolio, bridging Sales, IT, and Marketing to drive efficiency.
• Designed proposal templates and training frameworks that standardized global workflows and improved speed-to-market.

UNC Charlotte

2022 – Present

Part-Time Faculty

• Teach advanced courses in Digital Marketing Analytics, Social Media Marketing, and Conflict Management — staying at the forefront of emerging marketing technology and organizational behavior.

Driven Brands

2015 – 2019

VP, New Store Development

Director, Strategic Promotions and CRM

• Developed and led promotional activity for 800+ franchisees across TV, radio, digital, and email, keeping brand messaging cohesive through rapid expansion.
• Led a real estate team to exceed opening targets, increasing site secures by 500%.
• Launched a franchisee training program on a custom Learning Management System to support scalable growth.

Daimler Trucks North America

2008 – 2015

Manager, Market Planning & Analysis

• Built a proprietary research program to forecast retail sales, informing a 10-year planning horizon for eight global brands.
• Translated complex data into insights that fueled the launch of the Freightliner Cascadia — the market-share leader in Class 8 vehicles.
• Overhauled the marketing database architecture, adding data-enrichment strategies that sharpened predictive modeling for new-vehicle sales.